Starbucks recently announced that it will shut down its Odyssey NFT test platform on March 31, a decision made just two years after the program's high-profile launch. Odyssey NFT had originally been expected to accomplish much, aiming to deeply integrate emerging NFT technology with the traditional loyalty program Starbucks Rewards, offering users substantive rewards ranging from virtual coffee courses to visits to coffee estates, and even allowing users to trade and cash out on the secondary market. However, the platform's sudden shutdown has left the industry and users quite surprised. Does this mean Starbucks will completely withdraw from Web3.0 exploration? This article sorts through the rise and fall of Odyssey NFT and follows Starbucks' subsequent moves in digital innovation. [more…]

Recently, many netizens have noticed that Nayuki stores in their cities have quietly closed down. From Quzhou to Pingdingshan, Pingxiang, Zhangjiagang, and other places, what were once the only stores have successively withdrawn. Data shows that Nayuki has closed 85 stores in the past 90 days, triggering consumer concerns about the handling of recharge funds and the brand's future. Some attribute this to rising rents and profit pressure, while others point out that Nayuki lacks a representative product. In the face of store contraction, Nayuki is still expanding into Southeast Asia and reviving its bakery business, attempting to turn the situation around. As coffee enthusiasts, Front Street Coffee pays attention to every change in the tea beverage and coffee markets. This article will take you through the story and users' voices behind Nayuki's store closure wave. [more…]

In March 2017, Coffee Wing officially listed on the New Third Board, and its shareholder list, filled with celebrities and internet giants, attracted widespread attention. At a sharing session hosted by Catering O2O, founder Yin Feng delivered a speech titled "The Capital Path of Cross-Border Catering Driven by Data and IP," systematically explaining the consumer changes in the Catering 3.0 era, the timing for going public, two strategic approaches, and Coffee Wing's business strategy centered on "IP, cross-border, data, and capital." This article presents the full essence of Yin Feng's speech, covering catering industry trends, brand building, user operations, and marketing innovation, offering in-depth reference for coffee enthusiasts and catering professionals. [more…]

In the third quarter of 2022, Luckin Coffee delivered a remarkable report card: its total store count reached 7,846, surpassing Starbucks in one stroke to become the brand with the largest number of chain coffee stores in China. From filing for bankruptcy protection to completing its turnaround, Luckin took only a little more than a year. Behind this was not only the sustained pull of hit products such as coconut latte and cheese latte, but also the combined efforts of social media marketing, reverse holiday co-branding, refined user operations, and a youthful R&D team. This article will analyze Luckin's store data, product logic, marketing tactics, and user strategy, while also exploring the significance of the affordable chain model for the popularization of coffee consumption in China. For readers who follow developments in the coffee industry, Luckin's path to breaking through is undoubtedly a sample worth studying. [more…]

The state of São Paulo, Brazil, recently endured a violent storm accompanied by historically powerful winds, leaving at least 7 people dead, 2.1 million users without power, and severely disrupting transportation, water supply, and business operations. As an important coffee-producing region in Brazil, São Paulo state has this year been hit in succession by drought, wildfires, and torrential rain, casting a shadow over the prospects for coffee growth in the new crop season. With power slow to be restored, inventory is piling up at processing plants and the risk of port delays is intensifying. Combined with expectations of reduced output in Vietnam and other producing origins, international coffee futures prices continue to run at high levels. This article will review the impact of the disaster, the abnormal climate in the producing region, and the chain reactions for the coffee industry. [more…]

Since its launch in March this year, the "curbside pickup" service jointly introduced by Starbucks and Amap has aimed to provide a convenient coffee-buying experience for drivers and passengers during rush hour and on busy roads. However, a special promotion during the National Day holiday sparked considerable controversy. Due to limited stock, many customers were unable to get the cute pet tote bag offered as a gift in the campaign; at the same time, the ordering system had problems such as inaccurate route matching and closed stores still being able to accept orders, greatly reducing the user experience. In addition, the extra 3 yuan service fee also made some users feel it was unreasonable. Although Starbucks hoped to use this service to expand into new scenarios, the various inconveniences in actual operation led many netizens to question whether it was adequately prepared. This article will sort out the highlights of the campaign and user feedback in detail, and explore room for improvement in the curbside pickup service. [more…]

Dai Wei, founder of ofo, saw his second entrepreneurial venture, About Time Coffee, reported to be on the verge of shutdown, with only one store left struggling to stay afloat in New York. This coffee chain brand, which once entered the US market with high cost-effectiveness and innovative products, expanded from five stores to four permanently closed in less than two years. Dai Wei tried to replicate Luckin Coffee's "burn money" playbook overseas but encountered difficulties adapting to local conditions. Meanwhile, more than 16 million users in China are still queuing to get their ofo deposits refunded, involving an amount as high as 1.5 billion yuan. The failure of this cross-industry entrepreneur once again brings public attention back to that unsettled debt and raises the question: is coffee entrepreneurship a trend or a trap? Front Street Coffee takes you through an in-depth analysis of the rise and fall of this cross-border venture. [more…]

In March 2017, Coffee Wing officially listed on the New Third Board, and its shareholder lineup of celebrity investors—including Yin Feng, He Jiong, Chen Ou, and Yao Jinbo—drew widespread attention. As a benchmark case of cross-industry dining, what exactly has enabled Coffee Wing to achieve sustained growth? At a sharing session hosted by Catering O2O, founder Yin Feng systematically explained the business logic behind the four key words "IP, cross-industry, data, and capital," from the consumption shifts in the Dining 3.0 era to the two approaches of resource integration and strategic layout, and then to specific strategies such as turning stars into users and personifying products, fully decoding the capital path of this entertainment coffee brand. [more…]

Recently, Chagee sparked boycotts among netizens in Vietnam and Malaysia successively due to a background image in its app that included the nine-dash line map. Vietnam not only removed the app from its platforms but also dismantled the signboard of the first store in Ho Chi Minh City; after Malaysian netizens discovered the same issue, they too joined the chorus of criticism. Although the brand has deleted the controversial image, the public outcry has not yet subsided. It is worth noting that, unlike brands such as Starbucks, which faced boycotts over the Israeli-Palestinian conflict leading to the closure of numerous stores, Chagee's offline stores in Kuala Lumpur have maintained steady takeout orders. This article will review the sequence of events and their actual impact on the brand's operations. [more…]

Repeated pandemic disruptions have put brick-and-mortar coffee shops through one test after another, yet some owners still manage to break through. The question is not whether you can open a shop, but whether you have thought clearly about your target customers, product positioning, and store style before opening. Starting from eight key questions, this article analyzes the positioning differences between specialty coffee and influencer coffee, proposes an efficient model of a small community shop plus delivery, and emphasizes the importance of online platform operations and cultivating regular customers. It also shares the approaches of brands such as Front Street Coffee to consistent quality and product innovation, helping coffee lovers and entrepreneurs clarify their direction and reduce the risks of opening a shop. [more…]

Recently, netizens discovered that in a lucky draw event run by the official Chongqing account of Chagee, the same user won four times within a single month, sparking widespread skepticism. Because the account's lucky draw did not use the platform's built-in system tool but was instead manually selected by operations staff, many netizens suspected "black box manipulation" in the event. Although the questioned winner came forward to clarify that they simply participated frequently and had good luck, the explanation only deepened public suspicion. As of press time, Chagee's official side has yet to make any response to the matter. [more…]

In 2022, Luckin Coffee delivered a surprising report card: total net revenue for the year reached 13.293 billion yuan, and operating profit turned positive for the first time. From a record-breaking Nasdaq listing, to delisting due to financial fraud and a top-management reshuffle, and then to completing debt restructuring and returning to profitability, this brand's journey has been more twists and turns than a TV drama. Under the double squeeze of the pandemic's impact and debt pressure, what did Luckin rely on to turn things around? This article will sort through its pace of store expansion, coupon strategy, hit-product logic, launch speed and pricing, franchising and lower-tier market layout, as well as key moves such as signing endorsements and youth-oriented marketing, to reconstruct a more complete path of Luckin's recovery. [more…]

Mstand has long been known as a "merchandise maniac," and its recent launch of two limited-edition denim bags quickly sparked a buying frenzy. However, some consumers noticed during checkout that a 100-yuan member discount appeared in the discount section of the mini-program's settlement page. When stacked, this meant that for just 19.6 yuan, they could get a three-use card package originally priced at 100 yuan, plus a 28-yuan Americano. After this anomaly was shared online, a large number of users rushed to register as members in the mini-program to try to replicate it, but few succeeded. Was it a system glitch or a traffic-driving tactic? How did the company handle it afterward? This article will sort out the whole incident. [more…]

Recently, consumers in Qingyuan, Guangdong discovered that the mini-program of the chain tea beverage brand CoCo都可 no longer shows any local stores, indicating that the brand has quietly withdrawn from the Qingyuan market. As a veteran Taiwanese tea beverage brand founded in 1997, CoCo都可 accompanied a generation as they grew up, and its classic Milk Tea Three Brothers and Fresh Passion Fruit Double Punch were favorites for many. However, in recent years competition in the tea beverage sector has intensified, with emerging brands such as Chagee and Sexy Tea continually appearing. Although CoCo都可 has carried out co-branded campaigns and overseas expansion, the results seem to have fallen short of expectations. On social platforms, many users have reported that nearby stores have quietly disappeared, and data show that the number of its closures has exceeded its existing stores. What exactly has caused this brand, once bustling with customers, to fall into a wave of closures? This article will analyze from the perspectives of the market environment, product competitiveness, and operating costs. [more…]

As early as 2022, the new energy vehicle brand NIO created its own coffee brand to offer exclusive beverages to customers visiting its stores. Recently, some owners have discovered that this coffee service has expanded from the stores to battery swap stations, where fully automatic coffee machines have been installed and are in the testing phase. After users place orders via a mobile mini-program, the coffee is precisely delivered by a robotic arm to the driver's window, while bottled drinks are handed over by staff. Currently, only the Minxin Tea City battery swap station in Shanghai is running a trial of "charging coffee," and the brand says it will adjust the equipment based on feedback and may expand it nationwide in the future. This cross-industry service has drawn praise from car owners and also sparked discussions about safety and scenario expansion. [more…]

The AeroPress is a portable coffee device that combines immersion, filtration, and pressure extraction. It is simple to operate yet capable of producing clean, flavorful coffee. This article will begin with the correct technique, explain in detail how key parameters such as water temperature, grind size, and coffee-to-water ratio affect the final cup, and provide specific brewing steps and timing control. At the same time, for different flavor preferences, it recommends Front Street Costa Rica Mozart, Front Street Natural Huakui, Front Street Lintong Mandheling, Front Street Kenya Little Tomato, and other coffee beans suitable for the AeroPress, helping you easily recreate a balanced sweet-and-acidic or rich and full-bodied AeroPress coffee at home. [more…]

Luckin Coffee experienced abnormally low-priced orders on the Ele.me platform due to an operational configuration error. After a large number of users rushed to place orders, Luckin handled the situation by unilaterally canceling orders and temporarily suspending online operations. This move sparked strong dissatisfaction among consumers and also drew attention from the legal community: lawyers on one side argued that canceling paid orders was suspected of infringing on consumer rights; the other side pointed out that if it was a major misunderstanding, the contract could be revoked in accordance with the law. If there was intentional malicious marketing, it could also constitute fraud. In the end, Luckin promised to bear all losses and issue compensatory vouchers. This article sorts out the course of the incident, netizen feedback, and lawyers' views, so that coffee lovers can understand the full picture of this controversy. [more…]

Recently, Luckin Coffee halted the viral social media ordering hack known as "all ice, no water, swap to dome lid," sparking heated discussion among consumers. This drinking method, which replaces still water with ice cubes and swaps the flat lid for a dome lid, makes the beverage richer in flavor and more photogenic, and was once imitated by many netizens. However, because this operation falls outside standardized procedures and causes confusion in store inventory between flat lids and dome lids, the company has issued a notice prohibiting stores from continuing to make it. Some consumers believe the brand should adapt its products to meet demand, while others understand the necessity for chain brands to maintain standardized operations. This debate over the balance between personalized customization and store management is worth the attention of coffee enthusiasts. [more…]

Recently, multiple consumers in Changsha have posted on social media claiming that Lavazza's Wankuntu store and Kaideyi store in Changsha will successively cease operations on January 8 and 9, 2026, and some local users have revealed that the brand will completely withdraw from the Changsha market soon. This century-old Italian coffee brand, once known as the "godfather of Italian coffee," opened its first store in Central China at Orange Isle Park in late 2021, creating quite a sensation at the time, and subsequently set up 5 stores in downtown Changsha. However, the first store quietly closed just one year after opening, and the Xingcheng Tiandi store also ceased operations at the end of March 2025. Now the remaining stores have also been reported to be closing. Long-time users have differing views on the brand's operational capabilities, product value for money, and market prospects. Some express regret, while others believe that adjusting the layout is a normal business decision. [more…]

Recently, many users on social platforms have been sharing milk tea orders that include non-drink items such as tissues. This is not a brand promotion, but rather the result of consumers being forced to add extra items to meet the minimum order threshold for delivery. Many chain tea and coffee shops set their delivery minimum at 20 to 30 yuan, while a single cup of drink often costs only around ten yuan, leaving customers who just want one cup unable to place an order directly. They can only add tissues, snacks, or upgrade to a larger size to reach the required amount. Some orders also require a minimum actual payment to qualify for free delivery, further adding to the consumer's burden. Store operators say the minimum order fee and delivery rules are set uniformly by brand headquarters and the platform, and franchisees have no authority to adjust them. This discussion surrounding delivery thresholds reflects the real conflict between the demand for single-person, single-cup consumption and platform operating rules. [more…]